UnBranded Disease Awareness Ads, such as Shire’s “Keep Momming” and “It’s Your ADHD- Own It,” use real patient stories and celebrity spokespersons to educate the public about certain medical conditions. Although the ads do not come right out and say the name of a drug, they are talking about all the positive effects of the drug with out having to mention any of its side effects. Critics say this technique is too powerful and nothing more than disease mongering? What are your thoughts?Read more here. (Source: Pharma Marketing Blog, 9/18/14).
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