John Strapp, Kinetix Group co-founder and chairman, recently sat with MM&M’s Kara Giannecchini to discuss the current health care landscape.
“If you think back, it was individual doctors in a fee-for-service world making decisions of products that they use,” Strapp said during the interview. “Now that the landscape has changed, and dominant health systems own 60 percent of the doctors in the United States, it’s really a B2B sale.”
Strapp says while clinical outcomes remain the top goal, the shift from fee-for-service based care has created a “quadruple lane” for health services.
“It’s still clinical outcomes, that still remains fundamental,” he said. “But it’s balanced by cost and efficiency, many choices of products. Which one is the best cost-effective choice that reaches the outcome?”
