The Impact of COVID-19 on Pharma Sales Representatives

March 18, 2021

As the COVID-19 pandemic continues, the typical day-to-day life of a pharma sales rep has drastically changed. Visiting hospitals to meet with physicians and travelling to conferences are both on hold. Some companies have turned to online options and have considered entirely eliminating sales rep roles. Unfortunately, this move may cause serious harm to the company and could result in lost revenue.

According to Tribal Worldwide’s Jason Galla-Barth, “Simply replacing reps with a virtual version is fraught with issues. A cautionary tale about over-promising the power of technology comes from our own sector. To prove the benefits of Babylon Health’s artificial intelligence (AI), our team decided to show how it was better than a doctor. Not only did it cause a rift with doctors, but it also missed the point – because it should be about showing how combining Babylon’s AI with a human doctor could improve patient outcomes. Because those are the outcomes that matter.” Read more here.

(Source: Jason Galla-Barth, Pharmaphorum, 3/18/21)

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