The Bathroom is the Future of Digital Preventative Healthcare

The implementation of digital health solutions propelled during the COVID-19 pandemic. The rapid development and implementation of health technology has already generated large amounts of real-world data (RWD). In a new Forbes article, Thomas Serval, CEO of Baracoda, discusses how these technologies appear to be aligning more and more in one room of the house: the bathroom.

According to Thomas Serval, “Ever since the popularization of the medicine cabinet in the early 20th century, which was promoted by governments as public health policy, the bathroom has been the center of health in the home. The bathroom is even visually a quasi-medicalized environment, with metal fixtures and white tile suggestive of institutional hygiene. To this day, when we need to administer a self-examination, check our weight, apply a bandage or just grab a few moments of total personal privacy, we tend to do it in the bathroom. It’s the place where we already manage health and wellness multiple times per day. Most bathrooms have looked the same for the past 75 years. But that’s changing quickly—and not just to match style trends, but to improve health. Designing and integrating with bathroom-based preventative health tech represents an enormous opportunity for technologists, clinicians and for public health systems at large.”

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(Source: Forbes, October 17^th, 2022)