I heard the term ‘Phygital Marketing’ for the first time from the marketing head of a client of mine in July 2017. Out of curiosity, I asked him: “What is Phygital Marketing?” He responded: “Phygital is blending digital experiences with physical ones. Phygital is a charming marriage of the physical and digital worlds.”
Boy! Did I like it?
Read the source article at Vivek Hattangadi