Erwin De Cock, Syneos Health principal for real world and late phase development, tells pharmaphorum the pharmaceutical industry should bolster in-house communication and information sharing to facilitate more informed decision making.

Bringing more collaboration into the mix, he says, could help organizations reach their objectives.

“It’s very much about getting people aligned internally by them talking to each other so that they all understand each other’s viewpoints and the data and evidence they want to see,” he tells pharmaphorum. “What I hear from medical affairs people is that it’s sometimes difficult to connect the commercial and clinically-oriented people.”

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