Report Helps Payers Understand Member Perspectives to Increase Value

A report based on a Zipari/Ipsos survey entitled “Payers Don’t Know What They Don’t Know” helps payers address their knowledge gaps regarding member perspectives and customer experience. This online survey questioned health plan members and representatitves. This report covers perspective gaps between payers and members, how payer awareness and member outcomes affect decision-making, and how payers can optimize resources.

According to Zipari, “With years of research to show that members’ engagement in their own health is key to driving better outcomes and reducing healthcare costs, and consumer experience (CX) coming under increasing focus across industries as a key business driver, it is important that payers stay on top of the latest CX information.”

Read more and download the report by clicking here.

(Source: Zipari, December 12^th, 2021)