Read the New Certara Blog Post on Succeeding in Value Communication

Certara’s Senior Digital Marketing Executive Tom Hemy discusses the steps that make up successful value communication. Rather than using spreadsheets detailing the economic impact of a new therapy or medical device, a visual deliverable that combines financial and scientific aspects conveys the value message more effectively.

“Presenting quantitative information is an art as well as a science and it requires a multidisciplinary mindset. In this series of articles, we outline some key success factors in value communication design based on our experience of implementing hundreds of value communication tools for companies across the life sciences industry.” Read more here.

(Source: Tom Hemy, Certara, 8/5/21)