Prof. Thomas Rice on Shifting Behavior to Flatten the Curve

In an interview with ISPOR, distinguished professor of the Department of Health Policy and Management at UCLA, Thomas Rice, talks about how best to flatten the COVID-19 epidemic curve through modifying behaviors. According to Prof. Rice, “Regulatory tools are likely far more effective than behavioral ones and our leaders need to have the political will to enforce tough regulations particularly as future hot spots arise.” Rice goes on to say, “”I think behavioral economic tools will work only at the margin—at least in the United States, where the population has shown an unusual degree of present bias compared to other high-income countries.” Read the full interview here.

(Source: ISPOR Value and Outcomes Spotlight, September 9, 2020)