PRMA Consulting HTA Manager Claire Chadwick outlines how digital technology is changing the face of the market access landscape in the latest tHEORetically Speaking blog post.
HealthEconomics.Com LLC CEO and HE Institute Principal Researcher Patti Peeples conducted the interview.
Chadwick tells Peeples market access professionals must navigate a complex pipeline to simultaneously achieve “favorable pricing and access across multiple products.”
“Digital transformation is helping those market access professionals improve the quality of their submissions, drive efficiency in their processes, and enhance collaboration between international and local teams,” Chadwick said.
To read the full blog post on tHEORetically Speaking, HealthEconomics.Com’s official blog, click here.