PRMA Consulting’s eBook on Market Access in Asia-Pacific Now Available

PRMA Consulting is offering an eBook on market access in the Asia-Pacific (APAC) region. Unlike European systems that primarily revolve around health technology assessments (HTAs), market access throughout the APAC region requires a thorough understanding of the intricate network involving prices, HTAs, reimbursement processes, and regulatory affairs. This eBook describes the concept of evidence risk and highlights key factors critical for success.

“Fundamentally, market access in APAC is a broad and complex jigsaw. Completing it requires joined-up thinking to see the bigger picture and understand how all the pieces fit together.” Read more here.

(Source: Jan McKendrick, PRMA Consulting, 10/21)