Jayne Sykes, Partner at PRMA Consulting, announces a new office opening in Singapore and explains how the company is shaping the future of market access for clients by taking steps towards realizing improved market access for pharmaceutical and biotechnology manufacturers with an interest in the Asia-Pacific region.
According to Sykes: “This region is critical to the future growth plans of our clients and we are leading a number of exciting and ground-breaking projects in the region. Now is the perfect time to strengthen our presence in the region with our local expertise and smarter market access solutions.”
Sykes further explains the benefits of having a physical presence in the Asia-Pacific region and how PRMA is shaping the future of market access there: “Our Singapore hub is in close proximity to some of the world’s leading pharmaceutical and biotechnology companies. The location gives us access to a very large pool of the finest market access talent in the region. Our clients will be able to harness this region-specific expertise to achieve successful market access and commercialization of their assets. In many Asia-Pacific markets, market access is broader than formal payer assessments. Through close partnership with clients we have developed robust value assessment frameworks that integrate into our unique digital solution, the PRMA Healthcheck®.”
The news release also notes that the PRMA Healthcheck offers Asia-Pac market access and commercialization risk assessment, alignment of global and local insights, structured landscape assessment, and evidence package development.
To celebrate the opening of the Singapore office, PRMA Consulting will be holding a virtual “Open House” event on September 14. Sign up here.
View the full news release here.
Learn more about PRMA Healthcheck® here.
(Source: Sykes J, August 11, 2020)