Potential Partnerships Between Retailers and Real-World Data Firms Could Advance Clinical Trials

Major retail chains like CVS, Walgreens, and Kroger are increasingly entering the clinical trials space, effectively creating a swath of new recruitment sites for clinical research partners. According to COTA CEO and president Miruna Sasu, PhD, there is fertile ground for partnerships between retailers and real-world data (RWD) companies which, if capitalized upon, could accelerate clinical research.

According to Sasu, “You can imagine that with these retailers’ offering of primary care and clinical trials if they were able to curate their patient data, and on top of this, if they were doing genetic screening, specifically in oncology patients, you can see how having all of this in one place, how incredibly powerful it would be to solve disease”

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(Source: Fierce Healthcare, May 1^st, 2023)