PhRMA President Introduces Recipients of 2020 Challenge Award, Emphasizes Commitment to Patient Centricity

The PhRMA Foundation has expanded its vision of the value assessment framework to include health equity and patient centricity. PhRMA President Eileen Cannon introduced the winning papers of the 2020 Challenge Award, intended to foster lively discussions regarding solutions to modern value assessment challenges.

“In 2017, we began funding the Challenge Awards as a way to foster new, innovative research concepts that can build on a growing field of study aimed at advancing patient-centeredness in value assessment. Each year, a pressing question related to value assessment in healthcare is distributed and researchers are invited to submit proposals in response.” Read more here.

(Source: Eileen Cannon, Value & Outcomes Spotlight, 9/2021)