Pharmaphorum Speaks Smart Reviewing with EY Consulting

November 25, 2022

At last month’s Reuters Pharma 2022, speakers from EY Consulting spoke to pharmaphorum. Kornelia Lencz about her company’s EY Smart Reviewer Platform. The software suite uses artificial intelligence (AI) and machine learning-based techniques to help review promotional materials. Alice Blezat spoke about the EY Health Outcomes Platform, that uses AI to support outcome-based payment models for reimbursement.

Regarding the EY Smart Reviewer Platform, Lencz said, “The tool speeds up the process by which materials get to market, which at the same time speeds up how quickly medicines get to patients. On average, promotional peer review and approval process can take between one and two months – so, that again is sped up, getting novel medicines to patients faster”

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(Source: Pharmaphorum, November 25th, 2022)

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