Pharma’s uphill messaging battle over drug prices

September 8, 2021

The success of Democrats’ attempt to allow Medicare to negotiate prescription drug prices hinges on whether the drug industry can persuade voters — particularly seniors — that the policy would result in fewer new drugs, an endeavor that experts say is an uphill battle. Why it matters: Seniors are both directly impacted by the policy and disproportionately likely to vote in midterm elections, meaning what they think is incredibly influential.

Read the source article at Axios
2021-09-08 10:29:05

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