Pharma Marketing USA 2022 Article: Pharma Needs a Digital Reset Same as Above

Reaching the most important stakeholders in pharma, patients and their HCPs, requires breaking down operational silos and creating cross-functional teams. Doing so can help companies condense the science to actionable content that’s tailored for their audience. Building such teams starts with inter-departmental training programs.

According to , “Working to ensure everyone is familiar with the demands and requirements that each function is tasked with meeting is a pre-requisite to establishing high performing cross-functional teams.This should include embedding different team members in other functions for short periods, so they experience the realities and requirements of colleagues in person, says Loucif Léo Ouyahia, Lead Global Medical Affairs & Operations, Biogen Digital Health.”

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(Source: Reuters Events, August 10th, 2022)