Pharma and Healthcare Turn to Creative Communications to Improve Patient Outcomes

September 15, 2021

A growing number of organizations are recognizing the power of creative communications in conveying a medical product’s advantages or in promoting disease awareness. Pharmaceutical and healthcare companies should invest in and promote creativity throughout their employee pool rather than one-off creativity sessions.

“Creatives can’t and shouldn’t be brought in ad hoc to sprinkle ‘big ideas’ like fairy dust. We truly believe the best ideas come from co-creation across teams and shouldn’t solely be the responsibility of a ‘creative’ team to unearth…What we all have in common is our ultimate drive to do better for the people – patients, carers, healthcare professionals – that rely on us. In our mind, to do that, the critical success factor for the future is a creative mindset.” Read more here.

(Source: Ishtar Schneider and Esin Cittone, PMLiVE, 9/14/21)

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