On the third episode of its “Digital First Scientific Communications” series, the Patients Rising Podcast looks into how article-level metrics are changing the landscape of medical publications. Co-moderators Jennifer Riggins, PharmD, and Steve Casey Interview Jennifer Ghith, Innovations Director of Global Scientific Communications at Pfizer about the nuances of different metrics and what they mean for content.
According to Ghith, “Metrics themselves can get complicated. There is so much we have access to with new technologies. But it’s helpful to remember that the metrics you choose ultimately need to align to your strategic objectives. Do you want to increase views of a publication or your data? Well, then you will consider numbers of page views of your article, and you may benchmark them against other articles in the same issue or journal or past articles that you’ve published on a similar topic. If you’re interested in the impact of your presentation, or your poster at a congress, you want to consider views or link clicks, as well as clicks to QR codes that you’ve put on your materials.”
Listen to the entire podcast to learn more by clicking here.
(Source: Patients Rising Podcast, December, 2021)