The NAMCP Medical Directors Institute recently announced a new Value Based Care Council (VBCC), a subgroup seeking to enhance engagement and reduce bias in healthcare. Founding members of VBCC include Gilead, Boston Scientific, Takeda, and Stratus. The council released a Product Value Proposition Customer Engagement Short Form to improve product value propositions. A short form demonstration webinar is also available.
“The form consists of two components; guidance for industry as it pertains to understanding the expectations and dynamics of the customer, as well as a one page form to be executed by the respective industry so as to provide concise and consistent information regarding their product.” Download the short form here.
(Source: NAMCP, 2021)