MAPS Invites RWE Expert to Discuss MSL Mind Reading

VISFO Chief Medical Officer David Williams recently spoke with the Medical Affairs Professional Society (MAPS) about industry trends when it comes to keeping up with knowledge. Medical affairs professionals need adapt to a shifting landscape where more data and more sources of data are growing day-by-day.

Williams remarks, “In the past you’d have your knowledge, the company’s knowledge and what’s been published. What we’re finding now is a fourth pillar of knowledge: The digital space. We can use evidence based medicine and look at every single digital mention across the globe from Instagram and TikTok, through to Twitter and websites, and then when I go into a KOL conversation, I’ve got on my phone what that individual KOL said 15 minutes ago on Twitter.” Read more here.

(Source: David Williams, MAPS, 10/21)