While Facebook may be more comfortable for freelance writing, you could be missing out on a huge pool of high-paying clients on LinkedIn, freelance writer and online teacher/coach for freelancers Lori De Milto says.
According to “How Freelancers Market Their Services: 2017 Survey,” roughly half of freelancers who utilize social networking described LinkedIn as either “important” or “very important” for finding clients. A scant seven percent touted Facebook as a client-finder.
“With increased competition for translating and interpreting work, LinkedIn is more important than ever before,” Milto writes. “Fortunately, it does not take a lot of time or effort to develop a strong LinkedIn presence.”
One of the first steps to developing your LinkedIn profile, Milto writes, is creating a strong and concise headline. The headline should effortlessly describe exactly what you do, and how you are a boon to your clients.
“Headlines like ‘translator,’ ‘interpreter,’ or ‘translator and interpreter’ are generic and boring,” Milto writes.