IQVIA VP Discusses the Role of Field Reimbursement Managers and the Impact of COVID-19

IQVIA Vice President of Field Medical Affairs and Market Access Deployment Services Jennifer Millard shared her thoughts on the impact of COVID-19 on healthcare. She pointed to field reimbursement managers (FRM) as a critical component of the healthcare system. FRMs work closely with providers and patients to address obstacles to reimbursement.

Millard remarks, “FRMs and any provider-facing teams should know their audience—their communication preferences, their needs, and their practice—and cater to each individual to create the appropriate educational materials that will be most meaningful to them and their patient population.” Read more here.

(Source: Jennifer Millard, PharmExec.com, 8/5/21)