Infographic Features Insight on Payers Throughout Drug Development Process

An infographic offered by Cyan Health provides insight into payer perceptions throughout drug development. Understanding the points at which payers can block access to a new drug is critical for pharmaceutical success.

“As brands progress through their lifecycles, payers have influence at various stops along the way; for instance, when a product receives a new indication, or a competitor enters the market. The infographic enclosed is a roadmap to understanding how payers can impact a brand’s commercial journey.” Download the infographic here.

(Source: The Pulse, 8/21)