Identifying KOLs in Growing and Emerging Markets

The process of discovering HCPs who are leading key opinion leaders (KOLs) in emerging and growing markets is not as straightforward as it is in other countries.

When identifying KOLs within emerging markets, the need to conduct solid, primary research becomes paramount. Relying solely on the typical quantitative methodologies such as examining publications, citations, clinical trials, guideline development committees, etc., often yields low numbers of experts for several reasons.

Read the source article at pharmaphorum.com
2021-09-23 12:39:53