How Can You Improve Your Global Scientific Communication Platform?

A scientific communication platform (SCP) needs to be broadly accessible to a diverse group of stakeholders, both global and regional. AbbVie’s Dr. Alexandra Traut and MedThink SciCom’s Dr. Gretchen Chidester discuss how publication managers can improve SCPs by using a strategic and collaborative approach.

“To ensure the broad relevance of the SCP, publication managers should evaluate regional needs, ensure regional considerations are represented in the final document, and involve regional stakeholders throughout the development process and during any subsequent updates.” Read more here.

(Source: Gretchen Chidester & Alexandra Traut, The Map Newsletter, 7/21/21)