On March 26-27, 2015, HealthEconomics.Com’s CEO, Dr. Patti Peeples, chaired the highly successful inaugural Workshop on HEOR & Market Access Writing Skills. Co-sponsored by Global Outcomes Group, this Workshop featured 20 esteemed faculty, and hosted more than 60 attendees from pharma, medical communications groups, associations, public policy, ad agencies and independent consultants from the US and UK. The Workshop was conceived by Peeples and Tom Drake (of Global Outcomes Group) based on a Needs Assessment Survey conducted in 2014 showing that more than half of all HEOR executives were dissatisfied with their communications tools, and 80% of medical writers had a strong desire to improve their knowledge of HEOR & Market Access. The Workshop provided in-depth presentations on strategic messaging, incorporating relevant guidelines into documents (including CHEERS, GPP3, among others), how to write Global Value and AMCP Dossiers, and crafting market access products for managed markets. More than 80% of attendees would recommend this Workshop to their colleagues. Additional 1-Day Workshops are scheduled for 2014 (including West Coast and United Kingdom events) and the 2nd HEOR & Market Access Workshop has been targeted for March 2016 in Philadelphia. If you would like to purchase access to the Speaker Slide Decks, contact us. If you would like to speak at future Workshops, contact Dr. Patti Peeples, firstname.lastname@example.org.
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