Global Pricing Innovations Launches GPI Horizon Platform for Value Assessment

Global Pricing Innovations (GPI) has announced the launch of its new GPI Horizon platform. GPI Horizon is an analytics-based tool to expedite value-assessment and price prediction across the entire life cycle to help drive market access and reduce payer risk. The program is part of GPI’s larger offerings, but can be used in a self-service model.

According to Preeti Patel, GPI’s CEO, “The risk associated with investing in new drug development will only continue to increase, and this creates mounting pressure for a faster and more agile way of working. GPI horizon directly addresses the needs of the industry, providing a transparent, robust and payer-validated framework to understand relative value in the market for your asset. The agile nature of GPI horizon, means that it can be applied at any phase of the life cycle and across most therapy areas”

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(Source: GPI, November 7^th, 2022)