It’s not a small undertaking that’s for sure, but to successfully manage global pricing, the culture of the pricing team requires formidable change. Not only systems, but people, processes, and plans need to evolve. Pharma manufacturers must create a global pricing strategy that anticipates regulatory entanglements and plans for the global impact of country-level price changes. How do manufacturers do this? Find out more here. (Source: CPhlPharma Evolution, 11/7/13).
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