Eversana has acquired HVH Precision Analytics from Havas Health & You in a bid to bolster its data analytics capabilities, MM&M reports.
While HH&Y often described HVH as its “secret weapon,” according to the report, it and Eversana will maintain a strategic partnership moving forward.
“We’re maintaining the relationship with Havas and will expand it,” Eversana President of Data and Analytics Brigham Hyde said. “A lot of time, the advice and guidance that Havas creates, we end up executing. Having a tighter tie there made a ton of sense.”
To read the full report on MM&M, click here.