EMD Serono Senior Vice President of Global Marketing and Strategy Ana Cespedes recently spoke with pharmaphorum about the evolution of value and access in the pharmaceutical industry.
Cespedes, who is slated to speak at the April 17-18 Pharmaccess Leaders Forum Spring conference in London, says she believes pharmaceutical companies require value and access teams capable of lending their expertise across multiple branches of the company.
Leadership, however, is a non-negotiable skill, she says.
“We need leaders, and sometimes we forget this,” she says. “It is challenging to find someone with all those skills; value and access is one of the most cross-functional jobs in pharma.”
To continue reading on pharmaphorum, click here.