Key Account Management (KAM) is now the tool of choice, for many pharmaceutical companies wanting to influence product adoption, improve sales volume and increase product revenue, but too many companies are still engaging with it half heartedly. What are the key ingredients of KAM team? What talents should you look for? How can you effectively change corporate culture to fully exploit all that KAM has to offer? Purchase this FirstWord report here. (Source: FirstWord, January 2014).
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