Driving HCP Engagement with AI and RWD

May 23, 2022

Artificial intelligence (AI) and real-world data (RWD) are beginning to be leveraged by marketers in medtech industries. However, fully taking advantage of these tools requires a defined understanding of the questions asked and the data sources used. A new MedTech Dive article explains how a precision engagement strategy can maximize the marketing benefits of RWD, and AI.

According to, “Our approach to precision engagement uses RWD to predict the point in time when a potentially treatment-qualified patient will be meeting with their provider and engages that HCP with treatment information targeted to the verified needs of the patients they are currently seeing. As a result, this framework allows life science companies to deliver contextual, actionable information with immediate value to both the physician and the patient.”

To read more, click here.

(Source: MedTech Dive, May 23rd, 2022)

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