In the final part of her series on digital transformation in market access, Dr. Patti Peeples, CEO of HealthEconomics.com, and Dr. William Aaron Grandy, Product Owner of Digital Applications at PRMA Consulting, take a look at the bigger picture and ask: what could tomorrow look like?
Dr. Peeples: Our series has shown how digital innovation can transform market access. As we draw everything together and look ahead to the future, what’s the opportunity for pharma and how can digital applications help companies address their biggest market access challenges?
Dr. Grandy: Digital transformation is shaping the future of market access. With market access strategy now pivotal to product success, successful leaders will be those that grab hold of the opportunity – digitizing processes and supercharging their capabilities with deep payer insights fueled by tools of collaboration. At the macro level, smart use of digital can help market access heads tackle three core challenges:
- drive commercial success across the portfolio
- budget and resource allocation
- team effectiveness.
Good digital applications can underpin, unite, and support all these strategic imperatives, helping heads of group manage cohesive market access strategies that respond to both global and affiliate needs.
To read the full discussion on tHEORetically Speaking, the official blog of HealthEconomics.Com, click here.