A clear majority of individuals looking for health care information through online sources are skeptical about the accuracy of the details, according to a new report from Weber Shandwick.
The report, titled “The Great American Search for Healthcare Information,” found that four in five people are concerned about the accuracy of information found online, with most consumers putting their confidence in information received directly from health care personnel.
Health economist Jan Sarasohn-Kahn in a Health Populi blog post states peoples’ trust in the information they’re receiving plays a key role in their health engagement.
One physician interviewed for the survey said that while online sources can present some challenges when talking with patients, traffic to online sources will not subside.
“We run into problems when patients to go online sources that aren’t evidence-based medicine,” the physician said. “But patients aren’t going to stop looking up their symptoms on the Internet, so it’s up to physicians to direct them to trusted sources.”
To read more about the survey, click here.