Considerations and Challenges for RWD Include Data Matching and Security

HealthVerity discusses several challenges when it comes to using deidentified patient data. Although using patient information can provide unique insight, it can be time-consuming to wade through the different types and sources of RWD (real world data). At the same time, data security must remain a priority. In addition to these challenges, HealthVerity also proposes several solutions.

“A data-rich longitudinal patient journey is key to research and development, commercialization and marketing in the world of life sciences and pharmaceuticals. But how does a comprehensive patient journey come to fruition? At its core is high-quality de-identified patient data, matched across myriad data sources in a HIPAA-compliant, privacy-protecting manner.” Read more here.

(Source: HealthVerity, 2021)