Clayton-Welch: Quality, Speed, Compliance Key in Dynamic Market Access Landscape
April 13, 2020
In the second of her five-part series on digital transformation in market access, HealthEconomics.Com© LLC CEO Patti Peeples sits down with PRMA Consulting’s Sophie Clayton-Welch to discuss three ways that new technology is helping market access professionals gain cost-effective, real-time payer insight.
Clayton-Welch tells Peeples there are three key components that research methodologies must continue to deliver in a constantly-evolving market access landscape: quality, speed and compliance.
“The current health and economic climate certainly presents challenges but it is also an opportunity for switched-on market access professionals to re-evaluate their current primary research processes,” Clayton-Welch says.
To read the full discussion on tHEORetically Speaking, the official blog of HealthEconomics.Com, click here.
