The urgent need to scale healthcare innovation has been unmasked by the COVID-19 pandemic, making consumerism an essential tenet of business. To stay abreast of this evolving trend, healthcare CEOs will need to examine their strategic plan to determine how best to engage consumers. Optum’s recent article ‘Build a more consumer-centric future: Opportunities for CEOs in an upended market’ will help CEO’s steer their organizations in the right direction through:
- Allowing consumers to get care and health information on their own terms
- Designing products and services around consumer segmentation
- Accelerating adoption of telehealth, virtual health and in-home care
- Utilizing both traditional and non-traditional measures of success
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