Better together: McCann and FCB health chiefs talk strategy and strengths in creating IPG Health
July 28, 2021
With 39 agencies now under its collective umbrella, there aren’t many pharma marketing challenges that the new IPG Health can’t address. And that’s the point, say IPG Health’s executive chairman John Cahill and chief commercial officer Mike Guarino.
Marrying McCann Health’s global footprint and science communication strengths with FCB Health’s creativity and specialty data strategies adds up to one giant health and pharma advertising network with little competition, the executives figure.
Both Cahill and Guarino are adding IPG duties to their current roles—Cahill continues as global CEO of McCann Health and Guarino as chief commercial officer at FCB Health.
Read the source article at Pharma News
2021-07-26 15:33:12