BCG Market Access Roundtable Article Highlights Healthcare and Pharma Trends Including RWD, Digital Tools, and Healthcare Policy Changes

The Boston Consulting Group (BCG) Market Access Roundtable shared updates to its key trends first released half a decade ago. The article highlights changes to access, new access competencies, and identifies mechanisms that support new access competencies. Major trends include using real world data (RWD), understanding and leveraging digital tools, and collaborating among stakeholders.

“In light of an ever-increasing influence that payer organizations have on the relationship of the prescriber with the patient, we concluded that the role of the market access function is likely going to expand further, and market access may in the future drive strategic trade-offs at the portfolio and brand level to achieve corporate access goals.” Read more here.

(Source: Boston Consulting Group Roundtable, Pharmaceutical Executive, 8/2021)