A recent article published on ISMPP’s blog highlights the benefits and challenges facing health care professionals and their use of social media.
While the author writes that the benefits of social media are clear, in that it facilitates “the transparent and credible exchange of medical publications-related information,” but there are a host of issues to consider.
“How many times have newspapers used headlines like ‘Bacon causes cancer!’?” the author writes. “Similarly, with the limited word count of social media posts, there is the risk of oversimplification. Certainly, there is perception in the pharmaceutical industry that social media is associated with a loss of nuance and oversimplified messaging, which can open it up to litigation.”
To read the full article, click here.