The Amazon-Berkshire-J.P. Morgan health care venture has reportedly hired former Blue Cross Blue Shield of Massachusetts executive Dana Gelb Safran.
Safran, according to a CNBC report, specialized in performance measurement and improvement under BCBS, and is set to begin with the health care venture in 2019 as the “head of measurement.” CNBC reports a spokesperson for the initiative confirmed Safran’s hire.
The hire suggests data-driven decisions will be a key facet of the still-unnamed partnership.
According to Safran’s bio on BCBS:
“She is widely recognized as having contributed to the empirical basis for our nation’s push toward a more patient-centered health care system – and for developing measures of patient care experiences that are now used nationwide, accepted as a national standard for this area of measurement, and used by the Medical Boards as part of their recertification process for physicians.”