HealthEconomics.Com Founder and CEO Dr. Patti Peeples recently interviewed AESARA’s Sissi Pham, CEO, and Lynn Okamoto, chief business and technology officer, about how the digital-forward market access agency is carving out its own unique path.
Pham launched AESARA in 2016 with the goal of bolstering marketing in the pharmaceutical industry, but with its own twist.
” … We don’t just do the creative work, we are also subject matter strategists: we have the subject matter expertise to turn the data in digestible content that can be used for decision-making and patient access,” Pham says.
As part of its digital-forward mission, Okamoto says the agency is developing new platforms that streamlines the collaborative process.
“We are creating systems to be used internally by clients that allow them to be more productive, more efficient, and more quickly identify where evidence needs to be updated, then share final documents globally in real-time,” she says.