Although his focus is usually on the APAC region, Jeff’s observations can be applied to emerging markets in other parts of the world, including Africa and Latin America. Though each market has its own unique features, grouping markets into archetypes can be a useful approach in developing access strategies that fit local opportunities yet are scalable globally. Market access continues to evolve into a more holistic approach, and this is especially relevant for emerging markets.
Read the source article at PRMA Consulting
2022-01-10 13:23:42
