Global strategy consultancy group, Simon-Kucher & Partners, in collaboration with the independent Professional Pricing Society, conducted the Global Pricing Study 2014, and found that 72% of all new products flop! This is an alarming problem highlighting the need for pricing and marketing to be the top priority of the innovation process. Read more here. (Source: PricingResources, SimonKucher & Partners, 9/10/14).
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