|In this CONNECTED COMMUNITY Podcast, Dr. Peeples interviews Richard Carlson, Managing Partner, of the Blue Fin Group. They discuss how Pharmaceutical Manufacturers and Specialty Pharmacies are getting smarter about their data analytics, with suggestions on how these data can best be managed to maximize patient outcomes over the entire medical journey. Carlson shares how specific data are used by the various stakeholders, and discusses the use of Big Data for contract performance and insight into financial incentives, as well as quality control, and data accountability.|
Rich Carlson has spent over 25 years leading teams from conceptualization to implementation across the entire sales and marketing lifecycle and has been a Managing Partner at Blue Fin Group since 2007.
Previously, Rich held executive positions at NONSTOP Solutions as VP of Business Development and Roche Pharmaceuticals as Director, Business Information Systems.
He currently serves as an Editorial Advisory Board Member for the trade publication Pharmaceutical Commerce and is a Gerson Lehrman Group Healthcare Council Educator.
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