What is your HE-Artist talent or skill? Please describe.
In my spare time I’m a bluesman – I write, perform, and record blues, playing guitar and singing. The album I released this year, Michissippi Mick, has been on the national blues charts for about 8 months, I made it to #20 and during one week in April five songs from my album were on the top 50 list of songs played on blues radio nationwide.
Do you have a website where we can learn more?
My website is http://mimsmick.com/
How long have you been doing this?
I’ve been playing and performing music for over 40 years. I made a decision in the 1970s to not pursue it as a career, but never really stopped playing even while pursuing several degrees. In recent years I have become very active in the blues community, through the Blue Foundation. I serve as Vice Chairman of the Board and this puts me in touch with a lot of people. I also have had a small side business with my brother-in-law who is also a blue fan. The firm is called “Endless Blues Productions” and we manage and book a few blues shows and small festivals. Through that I’ve had a chance to get to know a lot of great performers.
It’s been a thrill to recapture some of the excitement I experienced when I was performing regularly. Now I’m doing a couple shows every month, and enjoying it more and more.
Why did you start doing this?
As I said, I performed a lot several years ago, stopping in the late 1970s. A few years ago I was invited on stage at a small show to sing with a band and things just clicked. One of the guys insisted that I needed to record some of the songs I sang and one thing led to another – before I knew it I had a full album finished, with some amazing guest musicians whom I happened to know. Their participation made me work that much harder to be worthy of working with them.
I’ve found that writing and performing has really awakened the kid in me – I’m loving it!
What makes you love doing this?
Part of it is the excitement of creating and just being in the creative process. I also have to admit to being somewhat of a ham so performing is always fun – I love to make people smile and it seems that I’m pretty good at it. I am also learning new things every day in terms of music, recording, songwriting, and the ins and outs of the music business. After 35 years of pharma it’s very refreshing to be taking on a totally different set of challenges.
I am Founding Partner at Medical Marketing Economics, a consultancy that focuses on value-based marketing. We help firms in all aspects of pricing and reimbursement, as well as helping them to understand the actual value proposition of their products in the marketplace. I currently work on projects with a wide variety of clients, and do a fair amount of expert legal work – I have this unique blend of expertise and experience, having been an executive in the industry, and academic who studied and taught pharmaceutical marketing and economics, and a consultant in the area. This has given me a unique perspective on the way our markets really work.
I like to tell people that the money I make on drugs is used to support my music habit.
How long have you been working in the field of health economics and outcomes research?
I began working in the field almost 35 years ago. A fellow named Ray Townsend, with whom I worked at Upjohn, and I were trying to understand the economic consequences of using several of our leading products, to see if that could provide us with any advantages. I later took that experience to Sandoz (now Novartis) where I started the Pricing and Health Economics Departments.