The Trump administration has given the final OK to a heated proposal that requires drugmakers to include a drug’s list price in television ads, STAT reports.
The proposal was finalized Tuesday, May 7. Officials have been working on the proposed rule since it was first discussed in May 2018.
Per the report, the rule will take effect in roughly two months, and applies to drugs with a price tag of more than $35.
“We are telling drug companies today: You’ve got to level with people [about] what your drugs cost,” Health and Human Services Secretary Alex Azar said. “Put it in the TV ads. Patients have a right to know, and if you’re ashamed of your drug prices, change your drug prices. It’s that simple.”
To read the full report on STAT, click here.