The aim of this course is to provide an introduction to the use of qualitative methods in health economics research. The usefulness of qualitative techniques in informing health economics research questions will be discussed and participants will receive guidance on core practical techniques around sampling, data collection and data analysis.
By the end of the course participants should be able to:
- Understand the nature of qualitative research and how it can be applied in health economics;
- Define the principal steps involved in designing a qualitative study, including ethical and governance considerations;
- Understand key concepts around sampling in qualitative research;
- Describe techniques of data collection including focus groups, observations, and 1:1 interviews;
- Outline the main approaches to qualitative data analysis and apply an analytic strategy to data for economic purposes;
- Identify some core techniques for publishing qualitative research in health economics.