Patient value has now become synonymous with business value. Companies listening to the growing patient voice and incorporating those insights into the design of products, trials and strategy are being rewarded with higher uptake and better outcomes.
Fortunately for pharma, it’s never been easier to speak to patients. Digital avenues, social media engaged advocacy groups and, most importantly, a receptive audience means pharma has the opportunity and the technology to interact with patients and build what they want.
Opportunities are aplenty for those willing to walk the talk on patient engagement. Are you in stride?
Make sure you are one of the 300+ senior clinical and commercial pharma executives, advocates and patients who will come together to drive change at the Patient Summit USA.